Why Sellers Hire Us
GREAT MARKETING SELLS HOMES

We Provide a comprehensive digital marketing straagegy to sell your home. Our approach includes targeted facebook advertising. email marketing content and personalized 1-to- outreach.

 

Exterior rendering of Una Residences looking up at the tower.

LIST WITH
OUR TEAM

There are a lot of different reasons an individual decides to sell their home. Some need a larger home to accommodate their family, while others are downsizing. Some are relocating because of new work requirements, with a necessity to move fairly quickly to meet their work demands and schedules. Financial difficulties have left numerous consumers with no other choice than to sell their homes so they can purchase something more affordable.

All that is required for a sold sign to be placed in the front yard in a relatively short period of time is the combination of a good real estate professional and a savvy approach. This guide explains what is necessary to sell a home in 11 steps, and contains important information about the process. When you add one of our real estate agent for guidance, these steps will provide you with the assistance you need to help to sell your home at the best price, with the least hassle.

The Global Brand Setting the Standard
SOTHEBY’S: INSPIRATION LIVES HERE

Since 1744, the Sotheby’s name has become renowned
as a marketer for many of the world’s most treasured possessions. Sotheby’s International Realty, in keeping with this extraordinary reputation, has become a global leader in the representation of distinctive real estate. In essence, Sotheby’s International Realty is synonymous with quality and service and is the most interconnected luxury real estate brokerage network in the world.

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services. A true global network.

1,000 Offices & 72 Countries
GLOBAL REACH

Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to- auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.

Sotheby’s International Realty’s thousands of real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.

Strategic
Alliances

ONE Sotheby’s International Realty prides itself in its strong marketing and brand presence. In order to stay ahead of the game, our brand has partnered with several leading organizations that share our corporate values and resonate with our real estate associates.

Most importantly, we partner with brands pioneering their respective industries through their pursuit of true innovation and their relentless dedication to their vision and objectives. Below are some of our current partners and alliances.

Exterior rendering of Una Residences looking up at the tower.
Digital & Print Exposure

Marketing Your
Property

Every extraordinary residence represented by ONE Sotheby’s International Realty benefits from our Property Exposure Strategy: what we consider a strategic marketing package required to launch a robust and well-rounded exposure plan for each of our listings. Our Property Exposure Strategy includes everything from professional photography, targeted social media ads, email marketing, and extensive online listing distribution.

Exterior rendering of Una Residences looking up at the tower.

Stunning Websites

Reach our vast audience of potential buyers by placing your listing on this buyer-focused website, the ONE SIR website and globally on SIR.com.

 

Professional Photography & Video

Our marketing revolves around professional photography and videography, showcasing the elegance and beauty of our exclusive inventory in everything we do. Professional photography includes a virtual tour, video walk through and geo-tagged slide-show on ONE SIR’s YouTube Channel.

 

Pre-Marketing Your Property

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Reaching Buyers with Digital Marketing

We leverage our extensive database of contacts to send calculated email blasts announcing your property as “Coming Soon” to generate excitement to both, our pool qualified buyers and other real estate agents that have qualified buyers as well. Other direct email campaigns include; Just Listed, Broker’s Opens, and Open Houses.

ONE Sotheby’s International Realty also sends a weekly digest containing new listings, open houses and price reductions to Florida’s top brokers without spamming. In addition, a brokers’ opens email is also sent out once a week to the local brokerage community.

 

Social Media

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Exterior rendering of Una Residences looking up at the tower.
Exterior rendering of Una Residences looking up at the tower.

RESIDE Magazine

Conceived in the belief that home and living in full are inextricably entwined, RESIDE is Sotheby’s International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food and philanthropy, RESIDE casts its net wide to discover the very best of gracious living. We present it to our readers through stories told in words and pictures by the world’s most talented and creative individuals.

 

The Home Collection

The Home Collection is ONE Sotheby’s International Realty’s seasonal listing booklet. Whether The Hamptons and Aspen in the summer or South America during the winter, the publication travels everywhere our leadership team goes and gets exposure through all of our event marketing efforts. The Home Collection ends up in the hands of our national and global affiliates as well as potential luxury real estate buyers.

 

Perspectives

A collaboration between ONE Sotheby’s International Realty and Mansion Global, Perspectives looks at global macroeconomic conditions and their effect on Florida’s real estate. It provides higher-level content, featuring not just an analysis of past numbers but also a forecast of Florida’s East Coast real estate industry based on the global economic and political landscape.

Spilt image of Una Residences exterior on top and a modern steel and wooden staircase inside a house on the bottom.

Before You Decide To Sell

  1. Why do you need to sell? (job relocation, need more or less space, school boundary)?
  2. Do you need to sell quickly or can you afford to wait?
  3. Do you need to sell your current home to finance the new purchase?
  4. Does the home need some work before listing?
  5. Do you have a budget to make minor repairs that can increase the potential market value of your home?

TYPICAL SALES
PROCESS

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1

Having the Right Listing Agent Matters

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2

Getting Ready to Sell Your Home

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3

Listing Your Home

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4

Marketing Your Property

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5

Scheduling Your Open House and Showings

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6

Making An Offer

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7

The Inspection and Escrow Period

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8

Your Final Move

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9

Final Walk-Through

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10

Closing

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11

Refer your Listing Agent

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Two women and two men standing on a large window with the New Your city skyline in the background.

ULTIMATE
SELLER’S
GUIDE

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Download Our Seller Guide

SELLER TESTIMONIALS

Jenn K.

“When I decided to list my first home for sale the decision to list with Barbie and her team was an easy one for me. Selling my home was not an easy decision, but Barbie took the time to walk me through the process, list for more than I thought we could and ensured the process was as smooth as possible. We listed the property and had multiple offers after our first showing and ended up selling above asking price. The entire process from start to finish was amazing and simple. I could not have asked for a better selling process or team!”

Jenn K.

Andi D.

“Barbara is the absolute best realtor in Miami. She was a joy to work with and went above and beyond with the sale of my apartment. She is efficient, hustles, and does whatever she can do to get the job done. Could not be happier or more impressed.”

Andi D.

JC Montes

“Barbara possesses all the attributes necessary to be an excellent Realtor: she knows her market extremely well; she is diligent, responsive, and yet very patient with her clients. Barbara is both, very professional and charming and clearly takes pride in doing a good job. We are currently looking and homes and the relationship and process with her has been great!”

JC Montes

Amanda G.

“Before working with Barbara, I really did not know what a good realtor was. She is absolutely the very best. Her professionalism, timeliness, knowledge of the Miami market, and sincere interest in finding the best opportunities for investing puts Barbara in a category far above the rest. Her feedback and suggestions are well thought out and her manner is up front and very professional. Barbara is simply outstanding.”

Amanda G.

THINKING OF SELLING?

    Copyright © 2020. No guarantee, warranty or representation of any kind is made regarding the completeness or accuracy of descriptions or measurements including but not limited to square footage, room count, number of bedrooms, or designated school, and should be independently verified and expressly disclaim any liability in connection therewith. While, information from this website including market statistic data is believed to be correct, it is represented subject to errors, omissions, changes or withdrawal without notice. All material presented herein is intended for information purposes only. No financial or legal advice provided. Equal Housing Opportunity.