Why Sellers Hire Us

Great Marketing
Sells Homes

Two women and two men standing on a large window with the New Your city skyline in the background.

Thinking of

Barbara Estela is a record-selling Realtor® with a proven reputation for providing exceptional service and remarkable results. With more than two decades of experience, Barbie has built a wide-reaching global network of trusted clients and successfully closed an impressive roster of luxury residential deals throughout South Florida- – including Miami’s vibrant Downtown, Coconut Grove, Pinecrest, and Coral Gables, where she lives with her three dogs.

Schedule a meeting with Barbie to learn how she can help sell your home or condo at the best price, with the least hassle.


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A Global Brand

Since 1744, the Sotheby’s name has become renowned as a marketer for many of the world’s most treasured possessions. Sotheby’s International Realty, in keeping with this extraordinary reputation, has become a global leader in the representation of distinctive real estate. In essence, Sotheby’s International Realty is synonymous with quality and service and is the most interconnected luxury real estate brokerage network in the world.

Founded in 1976 to provide independent brokerages with a powerful marketing and referral program for luxury listings, the Sotheby’s International Realty network was designed to connect the finest independent real estate companies to the most prestigious clientele in the world. Sotheby’s International Realty Affiliates LLC is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.

Exterior rendering of Una Residences looking up at the tower.

1,000 Offices
70 Countries

Our brand’s referral program helps enhance revenue potential for both real estate and auction consignments by connecting our network members all around the world. From broker-to-broker to auction-to-broker to broker-to- auction referrals, these opportunities are managed with extreme care to ensure impeccable, white-glove service.

Sotheby’s International Realty’s thousands of real estate associates represent one of the few, truly interconnected networks in the real estate industry. Associates are constantly interacting and meeting new peers through numerous events hosted by our corporate network and the Sotheby’s Auction House. Should a ONE Sotheby’s International Realty associate have a client looking for a residence in Paris, Brazil or Hong Kong, it is highly likely the relationships with professionals in these markets have already been forged.

Digital & Print Exposure

Marketing Your

Our marketing strategy is all about making impressions worldwide. We also know, however, that local marketing is at the very core of our strategy. Our brokerage firm is constantly promoted in publications such as The Miami Herald, Palm Beach Illustrated, Art Basel Magazine, Venice Magazine and many others.

Every extraordinary residence represented by ONE Sotheby’s International Realty benefits from our Property Exposure Strategy: what we consider a strategic marketing package required to launch a robust and well-rounded exposure plan for each of our listings. Our Property Exposure Strategy includes everything from professional photography, targeted social media ads, email marketing, and extensive online listing distribution.










Reaching Buyers with Digital Marketing

We leverage our extensive database of contacts to send calculated email blasts announcing your property as “Coming Soon” to generate excitement to both, our pool qualified buyers and other real estate agents that have qualified buyers as well. Other direct email campaigns include; Just Listed, Broker’s Opens, and Open Houses.

ONE Sotheby’s International Realty also sends a weekly digest containing new listings, open houses and price reductions to Florida’s top brokers without spamming. In addition, a brokers’ opens email is also sent out once a week to the local brokerage community.


Social Media

To get the maximum exposure for your home, we employ social media to strategically advertise your home during all stages of the selling process. Coming Soon, Just Listed, and Open House posts help to build a “buzz” around your property. Before your home is even listed we’ll launch a social media marketing campaign and email property blast to get potential buyers excited about your home.


SIR Signage Installation

Sotheby’s International Realty’s recognizable hanging post sign, installed at over 30,000 extraordinary homes around the world, is prominently displayed at single-family homes represented by ONE Sotheby’s International Realty in order to reach the local community and potential buyer.

Stunning Websites

Reach our vast audience of potential buyers by placing your listing on our buyer-focused website BarbaraEstela.com, OneSothebysRealty.com and globally on SIR.com.


Professional Photography & Video

Our marketing revolves around professional photography and videography, showcasing the elegance and beauty of our exclusive inventory in everything we do. Professional photography includes a virtual tour, video walk through and geo-tagged slide-show on ONE SIR’s YouTube Channel.


Pre-Marketing Your Property

We leverage our extensive list of contacts to send calculated email blasts to promote your property. Our email blasts includes our pool of qualified buyers, visitors to our website, other companies’ top producing real estate professionals, Sotheby’s Realty associates as well as our international partners.


SIR Network Distribution

All listings are automatically featured on the websites of over 135 Sotheby’s International Realty affiliates around the world. This is an exclusive offering due to our relationship with the Sotheby’s International Realty network, providing unparalleled international exposure for our exclusive listings.

Exterior rendering of Una Residences looking up at the tower.

RESIDE Magazine

Conceived in the belief that home and living in full are inextricably entwined, RESIDE is Sotheby’s International Realty brand’s magazine devoted to the finest in inspirational homes and lifestyles worldwide. A destination for connoisseurship in the arts, culture, design, travel, fashion, food and philanthropy, RESIDE casts its net wide to discover the very best of gracious living. We present it to our readers through stories told in words and pictures by the world’s most talented and creative individuals.


The Home Collection

The Home Collection is ONE Sotheby’s International Realty’s seasonal listing booklet. Whether The Hamptons and Aspen in the summer or South America during the winter, the publication travels everywhere our leadership team goes and gets exposure through all of our event marketing efforts. The Home Collection ends up in the hands of our national and global affiliates as well as potential luxury real estate buyers.


From Local to Global

With an emphasis on influential publishers, advertising plans are driven by a consumer-centric approach targeting all stages of the real estate journey. Our print strategy is aimed at showcasing homes to highly-qualified homebuyers along Florida’s East Coast, the U.S. and the world.

Typical Sales


Having the Right Listing Agent Matters

When you are working with a specialist in the area, you have the upper hand during the entire selling process. This local knowledge will provide you with trustworthy insights into pricing trends for properties, the current market, and to make certain your representation during the negotiation stage is both solid and reliable.


Getting Ready to Sell Your Home

There are several different factors you should consider before deciding how much to ask for your home. This includes the general condition of your home, any major upgrades or renovations necessary, and how much inventory is currently on the market at the time.


Listing Your Home

A precise balancing act is necessary to ensure the correct listing price for your home. If the price is too high, your home can remain on the market for months, years, or simply not sell. If the price is too low, you may be missing out on the opportunity for a lucrative outcome.


Marketing Your Property

In order to maximize the number of potentially interested buyers, offers and showings, a wide variety of advertising must be used in a coordinated manner. Experienced listing agents will have a lot of options to maximize the exposure of your home.


Scheduling Your Open House and Showings

It is critical you keep your schedule as flexible as you can during this time. Yes, your comfort and privacy are both important. Despite this, not all buyers are able to be flexible regarding when showing your home is convenient for your needs.

You do not want to lose a potential buyer due to inflexibility. It is just as important to ensure your home is de-cluttered and clean to make certain it is ready to show during any reasonable period of time.


Accepting An Offer

Once you have received an offer, there are four choices. You can accept the offer exactly as written. This means you are ratifying the offer, or are in a contract for selling your property. You can make a counteroffer by negotiating any terms including the purchase price, contingency periods and the escrow length. A back-up position can be offered if another offer has already been accepted. The buyer is then able to ratify their offer if your first offers falls through or cancels. Your final option is rejecting the offer.


The Inspection and Escrow Period

When you have accepted the offer and have been provided with an executed contract, the inspection and escrow phase begins. This is when the deposit of the buyer is placed in an escrow account, all disclosures and documents including the sale contract are analyzed, and the buyer has shown good-faith.

During this time your home is removed from the market, and the buyer is expected to purchase your home as long as no serious issues with your property are discovered when due diligence is performed by the buyer during inspections.


Your Final Move

During this stage, you need to be completely moved out of your home. Everything needs to be thoroughly cleaned, with all repairs you have agreed to complete. Your home needs to be maintained until the final-walk through of your property is complete. This includes your landscaping, pool maintenance and leaving your utilities on. A smooth final walk-through means there should not be any delay regarding your closing.


Final Walk-Through

The final walk-through is the last chance the buyer has to examine your home prior to taking possession. The scheduling should be between 24 and 48 hours before closing, or as close as possible. The walk-through ensures the buyer there have been no changes to the condition of your home since the last visit. This is also a confirmation all repairs have been done, and you did not cause any damage when you moved out.



The last step in any real estate transaction is the closing. On this date, you will sign over your deed to the new owner. Ownership is officially transferred, and the buyer receives the keys to the home. The balance is paid in full by either the bank or the buyer including title search services, mortgage and homeowner’s insurance, prorated property taxes, title insurance, and when applicable, condo or HOA fees. During your closing, the buyer will pay the closing costs which vary per transaction.


Refer My Services to Your Friends & Family

As we get to know each other, you will know that referrals from great clients like you are a key part of my business. By the time we get to this stage, I will do everything possible to make sure you have a smooth and successful transaction and have earned your trust to recommend me to your friends and family looking to buy or sell a property in Miami.

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